“People trust the clear and distrust the vague.”

“The goal is not just to sell to people who need what you have." The goal is to sell to people who believe what you believe.”

“Trust forms the foundation for effective communication, associate retention, motivation, and contributions of discretionary energy.”

“The brain is wired to make a clear, quick yes-or-no decision — fight or flight, click or scroll, read or ignore, remember or forget.”

“Write like a human, for humans. Be simple, clear, direct. Be conversational. Authenticity and relatability are essential ingredients."

“Every single product you buy you buy only because it solves a problem.”

“Branding affects how a customer feels about your brand, while marketing communicates a specific offer.”

“Curiosity is a snap judgment. The curiosity stage of a relationship is mostly about snap judgements."

“Manage 95 percent of your business down to the penny; spend the last 5 percent ‘foolishly.’”