Solve the problem
“Every single product you buy you buy only because it solves a problem.”
Marketing Made Simple, Donald Miller
Dig deeper from my personal library
Marketing Made Simple, by Donald Miller (Paperback) (Kindle).
Better yet, start with Building a Story Brand, Miller’s introductory book about storytelling for organizations and businesses (Paperback) (Kindle).
Pick up these books wherever you shop or support my efforts by using the Amazon links provided.