Yes or no

Aug 27

“The brain is wired to make a clear, quick yes-or-no decision — fight or flight, click or scroll, read or ignore, remember or forget.”

“The dopamine blast of a great idea or word buys you a few more seconds of someone’s time. Every word is a battle for additional time and attention.”

Smart Brevity, Jim VandeHei, Mike Allen, Roy Schwartz

Dig deeper from my personal library

There is no better resource for writing news stories, emails, and web content than Smart Brevity: The Power of Saying More with Less (Kindle). Truly, it changed my life as a storyteller.

Judy Mae Bingman

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