Yes or no
“The brain is wired to make a clear, quick yes-or-no decision — fight or flight, click or scroll, read or ignore, remember or forget.”
“The dopamine blast of a great idea or word buys you a few more seconds of someone’s time. Every word is a battle for additional time and attention.”
Smart Brevity, Jim VandeHei, Mike Allen, Roy Schwartz
Want to read more from Smart Brevity?
About this book: There is no better resource for writing news stories, emails, and web content than Smart Brevity. Truly, it changed my life as a storyteller. Prefer the Kindle version? Buy Smart Brevity Kindle.
Pick up this book wherever you shop or support my efforts by using the Amazon links provided.