Branding
“Branding affects how a customer feels about your brand, while marketing communicates a specific offer.”
Marketing Made Simple, Donald Miller
Dig deeper from my personal library
Marketing Made Simple, by Donald Miller (Paperback) (Kindle). Better yet, start with Building a Story Brand, Miller’s introductory book about storytelling for organizations and businesses (Paperback) (Kindle).
Pick up these books wherever you shop or support my efforts by using the Amazon links provided.