Be human
Photo by Turgay Koca
“Write like a human, for humans.”
“Be simple, clear, direct. Be conversational. Authenticity and relatability are essential ingredients. They help people become more willing to hear you and remember what you said.”
Smart Brevity: The Power of Saying More with Less, Jim VandeHei, Mike Allen, and Roy Schwartz
Want to read more from Smart Brevity?
About this book: There is no better resource for writing news stories, emails, and web content than Smart Brevity. Truly, it changed my life as a storyteller. Prefer the Kindle version? Buy Smart Brevity Kindle.
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