Be human

Photo by Turgay Koca

“Write like a human, for humans.”

“Be simple, clear, direct. Be conversational. Authenticity and relatability are essential ingredients. They help people become more willing to hear you and remember what you said.”

Smart Brevity: The Power of Saying More with Less, Jim VandeHei, Mike Allen, and Roy Schwartz

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There is no better resource for writing news stories, emails, and web content than Smart Brevity: The Power of Saying More with Less (Kindle). Truly, it changed my life as a storyteller.

Pick up this book wherever you shop or support my efforts by using the Amazon links provided.