“The brain is wired to make a clear, quick yes-or-no decision — fight or flight, click or scroll, read or ignore, remember or forget.”

“Write like a human, for humans. Be simple, clear, direct. Be conversational. Authenticity and relatability are essential ingredients."

“Every single product you buy you buy only because it solves a problem.”

“Branding affects how a customer feels about your brand, while marketing communicates a specific offer.”

“Curiosity is a snap judgment. The curiosity stage of a relationship is mostly about snap judgements."

“The way you do one thing is the way you do everything. That precision in the smallest of details translated to precision in bigger ones.”

“Language is how you give intention to your intuition and how you share your vision with others.”

"Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end."