Curiosity
“Your customers are not curious about you. They are curious about how you can solve their problem.”
“Most businesses make the enormous mistake of telling their story to their customers, as though their customers are somehow interested.”
“Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.”
Marketing Made Simple, Donald Miller
Want to read more about marketing?
About the book: This book sits on my desk, always within grasp when I need a reminder to focus on our customers’ problems. Understand the steps a customer goes through from curiosity to enlightenment to commitment. Want the hardcover edition? Buy the Marketing Made Simple Hardcover or try the Kindle edition.
About the book: "Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end." Prefer the Kindle version? Buy StoryBrand Kindle on Amazon.
Pick up these books wherever you shop or support my efforts by using the Amazon links provided.