Curiosity
“Your customers are not curious about you. They are curious about how you can solve their problem.
Most businesses make the enormous mistake of telling their story to their customers, as though their customers are somehow interested.
Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.”
Marketing Made Simple, Donald Miller
Dig deeper from my personal library
Marketing Made Simple, by Donald Miller (Paperback) (Kindle). Better yet, start with Building a Story Brand, Miller’s introductory book about storytelling for organizations and businesses (Paperback) (Kindle).
Pick up these books wherever you shop or support my efforts by using the Amazon links provided.