“Every single product you buy you buy only because it solves a problem.”

“Branding affects how a customer feels about your brand, while marketing communicates a specific offer.”

"Sometimes magic is just someone spending more time on something than anyone else might reasonably expect."

“People usually want to be heard more than they want to be agreed with.”

“The way you do one thing is the way you do everything. That precision in the smallest of details translated to precision in bigger ones.”

“The moment you start to pursue service through the lens of hospitality, you understand there’s nobility in it.”

"Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end."

"Extension work is an out-of-school system of education in which adults and young people learn by doing. Its fundamental objective is the development of people."