Write tight
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason a drawing should have no unnecessary lines and a machine no unnecessary parts.”
This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subject only in outline, but that every word tell.”
Elements of Style, William Strunk
Dig deeper from my personal library
There is no better resource for writing news stories, emails, and web content than Smart Brevity by Jim VandeHei, Mike Allen, and Roy Schwartz. Truly, it changed my life as a storyteller.
And, if you love words, there is no substitute for diving into the mind of the genius William Strunk and retold by E.B. White in The Elements of Style. There’s a reason it was required of every journalist. It helps you not look stupid.
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